What do people look for in an personal statement ?
Remember the admissions office receives ton of applications. So the SOP/personal statement is what distinguishes you from the others. Try to be unique. Tell your story. Make it interesting. Tell them about your passion and what you want want to do in life.
More tips at http://owl.english.purdue.edu/owl/resource/642/01/
If you would not be forgotten as soon as you are dead, either write something worth reading or do things worth writing.